1, 2, 3 Search Engine Optimization (SEO)
November 15, 20181, 2, 3 Search Engine Optimization
We use Google every day, but have you ever thought about how the top results are determined? Web pages are ranked by Search Engine Optimization (SEO) based on what a search engine considers to be most relevant to users. SEO is the process of receiving traffic due to organic, free, editorial and natural content. The biggest difference between this and paid ads is that SEO is free. Here are some tips to increase your SEO:
- Blog
Writing for a blog, whether it is for your company or a personal blog, is a great way to increase your SEO. Getting your name out there and creating quality content will boost your image when people search your name. Giving opinions on relevant topics helps to establish you as a thought leader and gives your SEO a boost. The more you post, the better your search results will be. Even if a news story you are not fond of gets published, it is not the only thing people see when they search your name.
- Social Media Platforms
When searching for a company on Google, social media accounts almost always show up near the top. Social media is a great way to connect with the company on a more personal level. Rather than searching for information on a website, social media allows for interaction. It is easy to like or follow a company’s social media accounts so that you can stay up to date. LinkedIn is a great social media platform to use if you are trying to increase your personal SEO. Social media can also be used to share blogs you have written and to increase views.
- News Releases
News releases are a great way to increase SEO. Even being quoted on a news release can help increase search results. Traditional media is not dead, and it is a great way to get your name out there in a positive light. Build a positive image now, and reputation management will be easier in the future.