A Sunwest Communications Company
Building relationships when times are good.
We partner with public, private and nonprofit organizations across industries, and representatives across the aisles to develop successful, measurable and insightful strategies to meet your government relations needs.
With a deep understanding of the legislative process, we understand how it can impact business and how business can impact the legislative process. Our team helps our clients build relationships with key stakeholders, influence public opinion and advance policy. Bringing decades of combined political experience and the expertise of Sunwest Communications to the table, LuncefordWEBB is a trusted ally and advocate for your goals.
Our Government Affairs Professionals
Michael Lunceford
For 41 years, Michael Lunceford was responsible for worldwide public affairs for Mary Kay Inc. in nearly 40 countries around the world. He has been active in civic affairs, serving on boards in Texas and Washington DC, and has served as a political advisor to many elected officials, both locally and nationally.
Michael has served as Chair of the World Federation of Direct Selling Association’s Government Relations Advocacy Committee (GRAC). He formerly was chair of the WFDSA Ethics and Self-Regulation Committee and led the successful effort to enhance the industry’s worldwide code of conduct. Michael was inducted into the Direct Selling Hall of Fame in 2015 and received the Direct Selling Education Foundation’s highest recognition—the prestigious Circle of Honor Award in 2004. He currently serves as the President of the Mary Kay Ash Foundation and as a Trustee of the Mary Kay Family Foundation.
Crayton Webb
Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.
Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.
Hon. Jay Barksdale
Ginger Greenberg
Brinton Payne
Hon. Kim Quirk
Andy Stern
Fred Stern
Government Affairs Specialized Services
OUR STRATEGY: Building relationships when times are good is crucial for a positive outcome.
Relationship Building
Our professionals will identify and introduce you to the right lawmakers, media contacts, stakeholders and other influencers to help you build connections – often before you need them.
Advocacy
Understanding the goal requires a detailed understanding of the problem. We work with you to gather intelligence and build a plan to activate your stakeholders and reach the right lawmakers.
Storytelling
Telling your story effectively to elected officials, regulators and stakeholders is vital — both in good times and bad. We will create a message that protects your reputation and resonates with key audiences.
Crisis Activation
Whether it’s bad legislation or regulatory scrutiny, we help you weigh risks and communicate appropriately to preserve both business goals and reputations when time is of the essence.