Building relationships when times are good.

We partner with public, private and nonprofit organizations across industries, and representatives across the aisles to develop successful, measurable and insightful strategies to meet your government relations needs.

With a deep understanding of the legislative process, we understand how it can impact business and how business can impact the legislative process. Our team helps our clients build relationships with key stakeholders, influence public opinion and advance policy. Bringing decades of combined political experience and the expertise of Sunwest Communications to the table, LuncefordWEBB is a trusted ally and advocate for your goals.

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Our Government Affairs Professionals

Michael Lunceford

Principal, LuncefordWEBB

For 41 years, Michael Lunceford was responsible for worldwide public affairs for Mary Kay Inc. in nearly 40 countries around the world. He has been active in civic affairs, serving on boards in Texas and Washington DC, and has served as a political advisor to many elected officials, both locally and nationally.

Michael has served as Chair of the World Federation of Direct Selling Association’s Government Relations Advocacy Committee (GRAC). He formerly was chair of the WFDSA Ethics and Self-Regulation Committee and led the successful effort to enhance the industry’s worldwide code of conduct. Michael was inducted into the Direct Selling Hall of Fame in 2015 and received the Direct Selling Education Foundation’s highest recognition—the prestigious Circle of Honor Award in 2004. He currently serves as the President of the Mary Kay Ash Foundation and as a Trustee of the Mary Kay Family Foundation.

Crayton Webb

Owner and CEO

Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

Hon. Jay Barksdale

Senior Counsel – Government Relations
Public affairs veteran The Honorable Jay Barksdale leads the Sunwest government relations practice. As senior counsel, Barksdale brings more than two decades of experience as a public affairs professional working with municipal, state and federal governments.
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Ginger Greenberg

Senior Managing Director & General Counsel
Ginger Greenberg brings two decades of experience solving communications challenges to the Sunwest team.
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Hon. Kim Quirk

Senior Advisor
With three decades of communications experience, Kim Quirk provides a depth of expertise and strategic counsel on all aspects of PR and public affairs for Sunwest partners.
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Rebecca Rodriguez

Managing Director
Rebecca Rodriguez gained network level experience as a correspondent for CNN and Fox News Channel before becoming a news anchor and reporter in Dallas where she worked at CBS 11 and WFAA-TV. Prior to that, Rebecca worked as a television reporter and anchor in Seattle, Waco and Austin.
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Andy Stern

Andy Stern

Founder and Senior Counsel
Andy Stern is senior counsel at Sunwest Communications, Inc. He founded Sunwest in 1982.
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Fred Stern

Fred Stern

Senior Advisor
As Senior Advisor, Fred Stern provides strategic corporate, product and crisis communication counseling for corporations and organizations in a variety of industries, including energy, financial services, real estate, health care, packaged goods and professional services.
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Government Affairs Specialized Services

OUR STRATEGY: Building relationships when times are good is crucial for a positive outcome.

Relationship Building

Our professionals will identify and introduce you to the right lawmakers, media contacts, stakeholders and other influencers to help you build connections – often before you need them.

Advocacy

Understanding the goal requires a detailed understanding of the problem. We work with you to gather intelligence and build a plan to activate your stakeholders and reach the right lawmakers.

Storytelling

Telling your story effectively to elected officials, regulators and stakeholders is vital — both in good times and bad. We will create a message that protects your reputation and resonates with key audiences.

Crisis Activation

Whether it’s bad legislation or regulatory scrutiny, we help you weigh risks and communicate appropriately to preserve both business goals and reputations when time is of the essence.

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