WE DID
Objective
As a startup in the esports education technology space, Esposure needed public relations support to help catapult the brand into the local and regional spotlight. In order to grow, Esposure needed visibility among potential customers, partners and investors.
Approach
The Sunwest team developed a robust media relations plan to tell Esposure’s story among key audiences. Additionally, Sunwest crafted a thought leadership plan to showcase the company’s co-founder and CEO as a leading entrepreneur in education and technology.
results
Sunwest’s media relations efforts secured several stories among target local and trade media, including the Dallas Business Journal, NBCDFW, the Dallas Morning News, Dallas Innovates and the Esports Observer. The team’s thought leadership plan led to the CEO becoming a featured speaker at notable local and regional events including Dallas Startup Week and SXSW EDU. Sunwest also coordinated recognition opportunities for the company and leadership including the 2021 Tech Titans Emerging Company Innovation Award and Forbes’ Next 1000 List of upstart entrepreneurs redefining the American Dream. Combined with Esposure’s track record of success, the visibility achieved through these initiatives attracted the attention of a New York Times reporter, who featured Esposure in an article about the relationship between esports and Gen Z.