Sunwester Shaelyn Stone likes to travel. Actually, she’s OBSESSED with traveling. It’s one of the many traits that make her a unique – and integral – part of the Sunwest team. Initially an intern, Shaelyn has become a true PR pro, always keeping client satisfaction front and center in her daily work. We caught her between working and traveling to ask her a bit more about herself.

What does a day in the life of your job look like?
What I love most about my job is that every day looks a bit different! Monday I could be writing an op-ed on the importance of health and wellness programs for our nation’s educators. Tuesday, I’m corralling photographers at a 1,500+ person event at the Anatole downtown. Wednesday, I’m coordinating with the morning show producer at FOX 4. And Thursday, I could be drafting a formal statement about how a US Supreme Court Decision affects a major population of Texas. It’s one of the joys of working with such a diverse range of clients!

What three traits define you?
You know, I’ve had a piece of paper on my desk for several years that has my own personal mission statement written on it. Three adjectives in that statement are: adventurous, people-focused and passionate. I know that last one sounds cliché, but it’s true. I’m all in or nothin’!

What’s a trend you will never get on board with?
Crocs. I’ll never understand. Never.

Where are you traveling/have traveled this year?
This year’s adventures include: New Orleans, Louisiana; Joshua Tree National Park, California; Portland and Crater Lake National Park, Oregon; Glacier National Park, Montana; and Cusco, Peru as a base to hike Machu Picchu. If I can fit one more trip in, I’d love to get to Norway in December to see the Northern Lights!

What advice would you give to someone who wants to enter the field of public relations?
Always remember the end goal is a person. Yes, we want to brand businesses and organizations with a good reputation. But at the end of the day, if your communications strategy doesn’t take into account how you affect and communicate with people, I think you’re missing the point. Keeping the individual in mind is what brings purpose to my career.