Running a team of creatives takes grit, fortitude, and flexibility. Luckily, Sunwest Senior Vice President of Creative Wachelle Williams possesses all those traits – and then some.

Whether you know Wachelle in a professional or personal capacity, you know she gives wise, sound advice. That’s why her fellow team members often refer to her as “the North Star” of Sunwest.

We recently sat down with Wachelle to ask her a little more about her life, work, and hobbies.

What advice would you give someone entering the creative side of PR?
Consider working with a team of like-minded individuals. Creative services at a public relations agency is life. There are so many opportunities to use the skills you naturally have AND learn new ones.

Do you have any pets?
Yes! I have two spoiled dogs – Thomas Theodore “Tik Tak” Williams and Benjiman “Benji” Williams. I adopted then in 2021 from the same foster mom. I can’t imagine life without them now.

What are you currently binge watching?
This is a great question. It’s been a while but I watched Lincoln Lawyer, Ozark and the most recent season of Bling Empire. My latest obsession is From Scratch on Netflix with Zoe Saldaña and Eugenio Mastrandrea. Love!

What’s your favorite Sunwest memory?
My favorite Sunwest memories involve when we do life together. It’s about the proposals, weddings and babies. I’ve visited babies in the hospital at birth, and now they are in high school. I’ve been present at weddings and now they are celebrating 15 years of marriage. And I’m not just referring to Sunwest team members – we’re part of these moments for our clients, too! It’s been so nice to get to know people personally, being present when life is hard and celebrating when life is sweet.