Dana Driver

Senior Account Director

Dana Driver is a communications strategist with deep ties to the Dallas media landscape.

After more than two decades leading top-rated TV news shows in the fourth-largest U.S. media market (at both WFAA and KDFW), she now delivers high-impact communications strategies, media placements, and thought leadership campaigns.

During her 20+ years at KDFW in Dallas, Dana served as a senior segment producer for Good Day, helping sustain its long run as the market’s top-rated morning show. She produced thousands of live and recorded segments, directed field crews, and booked everyone from presidents and global experts to celebrities and community leaders, building a broad, trusted network of media and subject-matter contacts. Decades of producing breaking news and covering major events, from 9/11 to COVID-19, sharpened the judgment and composure she brings to her work today.

In her transition to public relations, Dana quickly established a reputation as a strategic communicator and results-driven storyteller. Her work spans corporate, nonprofit, and sports marketing clients, with a consistent focus on measurable impact. Outside of work, Dana remains deeply committed to the Dallas community where she has served as a Scout leader and Dallas CASA. She counts raising twin sons as her most joyous job by far.