Science Day at the Zoo


Our client is a significant player when it comes to corporate philanthropy, so our challenge is to find creative ways to tell the good stories while increasing the company’s reach.


To leverage the company’s sponsorship of Science Day at the Dallas Zoo—an event where teachers across North Texas are invited to earn Continuing Professional Education (CPE) by completing hands-on, science-related activities—we created a Twitter contest enlisting the participation of all attendees. Their task was to post pictures from the event with the company’s handle and a defined hashtag, which allowed them to be entered into a contest for free tickets to the zoo for them and their students.


This simple little idea garnered more than 40,000 impressions on social media sites and local school district web pages, further enhancing the reputation of our client.

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