Professional Collateral Is Imperative


After receiving feedback from donors that more professional collateral was imperative to secure funding, Retina Foundation of the Southwest called on Sunwest to develop more clear and effective communication pieces.


Sunwest conducted an evaluation, including industry research and interviews with key individuals, before determining that the current messaging and materials were too technical, academic and detailed for non-industry individuals to understand. With this new insight, Sunwest developed key messaging and streamlined the Foundation’s communication efforts by creating a list of FAQ’s, brochures for funders and for potential patients, elevator speeches, infographics for use in collateral and on the website, fact sheets, and a PowerPoint template.


The Foundation was successful in securing additional funds and continues to utilize Sunwest’s copy, designs, messaging and overall strategy through its communication efforts.

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