Sunwest Welcomes Rebecca Rodriguez

June 10, 2020

Veteran Fort Worth Marketing Strategist and Journalist Rebecca Rodriguez Joins Sunwest Communications

Former political staffer to build global public relations/public affairs firm’s Fort Worth presence

DALLAS (June 9, 2020) – Sunwest Communications is pleased to announce the addition of noted strategic communications professional and media expert, Rebecca Rodriguez, as managing director.

Rodriguez joins Sunwest Communications from the U.S. House of Representatives in the office of Congresswoman Kay Granger, where she served as district director. Prior to this role, she served as a communications manager at the City of Arlington, chief of communications at Dallas ISD, and vice president of marketing and community relations at the Fort Worth Museum of Science and History, respectively.

“After being a friend of the firm for so long, it’s an absolute privilege to join Sunwest Communications,” said Rodriguez. “This firm consists of some of the finest, most experienced public relations professionals in the business. I’m excited to partner with former colleagues for whom I have such great respect and look forward to becoming a trusted resource for our diverse client base.”

Rodriguez is a former broadcast journalist who worked as an anchor and reporter at both CBS-owned KTVT and WFAA television stations in Dallas. Prior to landing in Dallas for more than half of her career, Rodriguez worked as a broadcast journalist in Waco, Austin and Seattle. She went on to launch her own communications firm, Ciano Media, which specialized in bilingual content development, video production and strategic communications.

“Working with Rebecca while at KTVT CBS11 was a pleasure, and I am confident her experience will complement the current Sunwest team of experts,” said Crayton Webb, owner and CEO of Sunwest Communications. “Rebecca’s expertise in communication strategies, news media, municipal government and nonprofit organizations will be a valuable resource to our team and clients.”

Rodriguez received her B.A. from Southwest Texas State University. Until recently, she served as a member of the Fort Worth Cultural District Alliance board, the Visit Fort Worth Marketing Advisory Committee and is active in numerous other professional and civic organizations. She currently volunteers with Casa Manana, the Fort Worth Academy of Fine Arts and First United Methodist Church of Arlington.

Also joining the Sunwest team is Southern Methodist University graduate and Navy Veteran Jerry Crayton. Initially joining Sunwest as an intern, he will continue to support the Sunwest team across all communicative foundations, including areas of graphic design and various multimedia services. Jerry served four years in the US Navy as an Aviation Machinist Mate (Aircraft Mechanic). He has since developed a passion for narrative documentation and storytelling, especially through editorial photography.

Sunwest clients vary from international oil and gas corporations to real estate, finance, direct selling, technology, education, family foundations and numerous consumer products companies. The firm’s strategic services include brand and marketing communications, community relations, corporate communications, corporate philanthropy/CSR, creative services, crisis communications, employee communications, financial communications, media relations, public affairs, social media strategy, special event planning and spokesperson training.

About Sunwest Communications: Founded in Dallas in 1982, Sunwest Communications helps companies and brands build trust, increase visibility and reach business goals through strategic marketing and public relations initiatives. One of Texas’ leading public relations and public affairs firms, Sunwest develops tailored, strategic solutions that drive audience behavior for clients spanning industries and geography. For more information, visit