Expanding Our Frisco, Texas Presence

January 24, 2024

Strategic partnership will expand public relations firms’ offerings and footprint across North Texas

DALLAS (Jan. 24, 2024) – Dallas-based public relations agency, Sunwest Communications, and Wren Ovard of Frisco, Texas-based Li’l Birdie Consulting have established a strategic partnership that leverages their respective strengths to serve the marketing and public relations needs of Collin and Denton County businesses and community organizations, focusing initially on the Frisco community.

Through the partnership, Li’l Birdie clients will gain access to Sunwest’s four decades of public relations, crisis communications, creative services, government relations, social media, philanthropic and media training services. Likewise, Sunwest clients will have more focused, on-the-ground resources to utilize Li’l Birdie’s marketing, relationship building, event planning and government relations services.

“Wren’s longtime connection, investment and knowledge of the Frisco community made her the ideal partner for Sunwest to expand its footprint and show our commitment to growing in Frisco,” said Crayton Webb, owner and CEO of Sunwest Communications. “For many years, our firm has worked in Frisco proper and across Collin and Denton Counties and more recently with clients like Omni PGA Frisco Resort, CRO Inc., and the public art and entertainment green space, Kaleidoscope Park. Having Wren’s on-the-ground presence strengthens our commitment to the community and serving our clients and partners.”

Wren has a lifelong love for community service and civic engagement. In her 20 years in Frisco, she has been an instrumental volunteer with Frisco Women’s League, Frisco Education Foundation, Frisco Family Services and Frisco Fastpacs.  She is a graduate of Leadership Frisco Class 13 and currently serves on the Advisory Council.  She served the City of Frisco as a 7-year board member of the Frisco Community Development Corporation and was president four of those years.  As treasurer for Mayor Jeff Cheney’s campaign, she assisted with his final re-election term this past spring.

Because of her love for sports, she sits on the Executive Board for the Frisco Bowl, was Divisional Chair for the 2023 KitchenAid Senior PGA Championship and has assisted with the Ascendant/VOA LPGA tournament.  Also, she is the 3-time Chair for the Volunteers of America Women in Play luncheon.

To offer clients consulting services, community engagement and event management, Wren took her two decades of community and civic service and founded Li’l Birdie Consulting in 2022 focusing on businesses operating in and/or relocating to Frisco and the surrounding communities. Since then, she has worked with clients like Fritz’s Adventure, Tumbleweed TexStyles, National Videogame Museum and others on their local marketing and growth planning strategies.

“What an absolute honor and true privilege it is to partner with the Sunwest family,” said Ovard. “Their professionalism, integrity and reputation in the communications and PR industry is unmatched. I’m grateful to be able to offer their expansive list of services to our clients.”

While based in Dallas, Sunwest is not Texas-bound. The firm serves clients on a global, national, regional and local scale, from international oil and gas corporations to real estate, finance, direct selling, technology, education, family foundations and numerous consumer products companies. In addition to strategic services including reputation, brand and marketing communications, community relations, corporate communications, corporate philanthropy/CSR, crisis communications, media relations, public affairs, social media strategy, special event planning and spokesperson training, Sunwest also maintains a government relations and legislative advocacy practice within LuncefordWEBB Government Relations, which was launched in 2022, as well as a patented media training, presentation skills, witness preparation, leadership training program – Spaeth Training – which launched in 2023 with the acquisition of Merrie Spaeth’s Spaeth Communications.