Sunwest Communications Adds Communications Leader Michelle Buckalew to its Team

April 12, 2019

Leading Public Relations/Public Affairs Firm Sees Continued Growth

DALLAS (April 12, 2019) –Sunwest Communications continues to strengthen its team of professionals with the addition of Michelle Buckalew, who joins the firm as Senior Account Director.

A seasoned corporate communications leader, Buckalew brings 25 years of communications experience to the company with expertise in media relations, global corporate communications, and crisis management. In her new role, she will provide strategic counsel to help define, develop and implement communication plans for Sunwest’s growing list of clients.

“I am thrilled to join the great team at Sunwest to support our clients and to help drive growth for the company,” Buckalew said. “The company’s leader-led philosophy, its outstanding team of tenured professionals and the overall culture has made Sunwest a special place for nearly 40 years and I am excited to be a part of its next chapter.”

Most recently, Buckalew led the Global Corporate Communications team for MoneyGram International, where she was responsible for media relations, executive messaging, crisis communications and employee engagement for the financial services company.

Prior to that, she held positions of Vice President in the Corporate Communications Practice for Hill + Knowlton Strategies, and communications consultant for a national retail company.  She began her career in broadcast journalism and served as executive producer at various television news organizations including the CBS-owned television station in Dallas.

“I had the pleasure of working with Michelle while at KTVT CBS11 and I am confident she will be a great addition to the Sunwest team,” said Crayton Webb, owner and CEO of Sunwest Communications. “Michelle’s expertise in strategic communications and her ability to collaborate, create and communicate messages for various channels to engage key stakeholders will be a great value to our team and our clients.”

Buckalew received her B.A. in journalism from the University of Texas at Austin. She and her husband have two children.

Sunwest clients vary from international oil and gas corporations to real estate, finance, direct selling, technology, education, family foundations and numerous consumer products companies. The firm’s strategic services include brand and marketing communications, community relations, corporate communications, corporate philanthropy/CSR, creative services, crisis communications, employee communications, financial communications, media relations, public affairs, social media strategy, special event planning and spokesperson training.


About Sunwest Communications
Founded in Dallas in 1982, Sunwest Communications helps companies and brands build trust, increase visibility and reach business goals through strategic marketing and public relations initiatives. One of Texas’ leading public relations and public affairs firms, Sunwest develops tailored, strategic solutions that drive audience behavior for clients spanning industries and geography. For more information, visit