[News] Dallas Innovates
October 20, 2023Spaeth Communications Acquired by Dallas’ Sunwest Communications
BY LANCE MURRAY • OCT 20, 2023
Nationally recognized for her strategic communications and crisis management expertise, Merrie Spaeth will join the Sunwest team as founder of Spaeth Training.
Financial details of the transaction were not released.
“From the board room to the cabinet room, Merrie Spaeth is the foremost expert in preparing those in high-profile positions to skillfully navigate difficult interviews, whether that’s in front of a camera, at the podium or on the witness stand,” Crayton Webb, owner and CEO of Sunwest Communications, said in a statement. “Our clients come to us to help them build trust and visibility with their most important stakeholders, and Merrie’s experience and specialized expertise enables us to elevate and expand our client offerings. It’s an honor to welcome Merrie and her team as part of the Sunwest family.”
Using the patented methodology developed by Spaeth, the firm said she will lead Sunwest’s portfolio of communications training services, including spokesperson media training, presentation skills, witness preparation, leadership training, and building a corporate culture.