Two Minutes of Advice

When Southwest Airlines made changes to baggage fees, Neiman Marcus announced it is shutting its doors and a Dallas Mavericks trade shook the National Basketball Association (NBA), people stood up and paid attention. It’s clear that brand hashtag #ReputationMatters.

UPDATE: Is Neiman Marcus closing the downtown store? As of 3/28, the doomsday deadline has been pushed until after the 2025 holiday season. Santa pictures abound!

What can we learn from three Texas brands (We know Saks is NYC, but Neiman’s is Texas!) in these moments? Be sure to watch the latest Two Minutes here to find out. #sunwestpr