Sunwest Communications Taps Leaders in Four Specialized Business Segments

March 14, 2022

Internal Promotions Coincide With Firm’s 40th Anniversary

DALLAS (March 1, 2022) – Sunwest Communications is enhancing its Leader-Led Public Relations approach through the internal promotion of three Vice Presidents and one Senior Vice President in key industry verticals including: commercial real estate, consumer goods, corporate social responsibility, and its in-house creative services.

Wachelle Williams will continue to lead the agency’s creative services in the newly appointed role of Senior Vice President of Creative. With two decades of marketing and design experience, Williams’ expertise yields striking visuals that clearly illustrate a client’s messaging from inception to final execution.


Lauren Dugger, Melodie Elliott, Wachelle Williams, Sydney Townsend


Sunwest veteran Lauren Dugger will serve as Vice President of Corporate Social Responsibility and Philanthropic Services, bringing with her a wealth of knowledge in the nonprofit sector. Since joining the firm, Dugger has managed strategic CSR planning, grant management, special events, community relations, and other initiatives for corporate and nonprofit clients.

Melodie Elliott, a longstanding Sunwest team member, will lead the consumer division as the Vice President of Consumer Products, representing national brands in home improvement, home décor, CPG, and lifestyle industries. Elliott’s expertise will further strengthen the services provided to consumer clients.

With more than 17 years of experience with Sunwest, Sydney Townsend has been promoted to Vice President of Commercial Real Estate. The real estate team’s client list encompasses mixed-use, office, industrial and multi-family developers, along with engineering, investment, and architectural firms.

“Sunwest Communications prides itself on being ‘Leader-Led,’ which means our most experienced team members lead all client work,” said Sunwest Owner and CEO, Crayton Webb. “These four leaders have been instrumental in Sunwest’s success and exemplify the best of our core values over our 40-year history.”

Sunwest clients vary from international oil and gas corporations to real estate, finance, direct selling, technology, education, and consumer products companies.
The firm’s services include brand and marketing communications, community relations & outreach, corporate communications, corporate philanthropy/CSR, creative services, crisis communications, media relations, public affairs, social media strategy, special event planning and spokesperson training.

About Sunwest Communications:  Founded in Dallas in 1982, Sunwest Communications helps companies and brands build trust, increase visibility, and reach business goals through strategic marketing and public relations initiatives. One of Texas’ leading public relations and public affairs firms, Sunwest develops tailored, strategic solutions that drive audience behavior for clients spanning industries and geography. For more information, visit