New Government Relations Practice

June 28, 2022

LuncefordWEBB Government Relations

Leverages decades of experience in advocacy, public policy and politics


DALLAS (June 28, 2022) – Texas-based global public relations firm Sunwest Communications announced today the launch of a new venture, LuncefordWEBB Government Relations. The new practice will significantly expand Sunwest’s public affairs presence and expertise with the addition of government relations veteran Michael Lunceford. Lunceford, along with Sunwest Chief Executive Officer and Owner, Crayton Webb, will be the operation’s principals.

With a deep understanding of the legislative process, how it can impact business, and how business can impact the legislative process, LuncefordWEBB brings decades of combined experience in government affairs and public relations to clients across industry sectors. The LuncefordWEBB team will help clients build relationships with key stakeholders, influence public opinion and advance policy.

“We believe in helping our clients build relationships with elected officials when times are good,” said Webb. “I’m deeply honored to work with Michael again and excited to see what this new opportunity brings.”

Webb and Lunceford worked together for 12 years at Dallas-based cosmetics giant Mary Kay Inc. They will also be joined by veteran political consultant and lobbyist, The Hon. Jay Barksdale, who joined Sunwest in 2020.

Lunceford was responsible for worldwide public affairs for Mary Kay in nearly 40 countries around the world for 41 years before his retirement in February. He has been active in civic affairs, serving on boards in Texas and Washington, D.C., and has served as a political advisor to numerous elected officials. He formerly was a member of the Congressional Award Foundation as an appointee of U.S. Senator Bob Dole and a founding member of the Texas Lyceum.

Prior to Webb’s purchase of Sunwest Communications in 2017, he was Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay. Previously, Webb served as chief of staff for Dallas Mayor Laura Miller and was a broadcast journalist.


About Sunwest Communications:  Founded in Dallas 40 years ago, Sunwest Communications helps companies and brands build trust, increase visibility, and reach business goals through strategic marketing and public relations initiatives. One of Texas’ leading public relations and public affairs firms, Sunwest develops tailored, strategic solutions that drive audience behavior for clients spanning industries and geography. For more information, visit