Continuing to Expand Corporate Social Responsibility Practice

December 6, 2019

20-Year Nonprofit Leader and Development Veteran Melissa Cameron Joins Sunwest Communications as Senior Counsel

Dec. 5, 2019

Global Public Relations/Public Affairs Firm Continues to Expand Corporate Social Responsibility Practice with Addition to Senior Counsel

DALLAS (Dec. 5, 2019) – During a special forum focused on nonprofit fundraising titled “Philanthropy 2020,” Sunwest Communications announced on Dec. 5, 2019, the addition of veteran nonprofit leader and development expert, Melissa Cameron, as senior counsel — corporate social responsibility.

Cameron, who was also a panelist at the forum, brings a deep functional expertise to the table. In her previous position, she served as executive director of the largest division of the American Heart Association in Dallas. She also served as chief development officer at Dallas Area Habitat for Humanity where she worked alongside community leaders Roger Staubach, Toni Brinker, Brint Ryan and Mike Gruber on a $100 million-dollar strategic community investment called “Dream Dallas.”

“It’s an absolute privilege to join the Sunwest team,” said Cameron. “Joining forces with Sunwest provides an opportunity to continue my work with passionate, visionary community leaders who want to make a lasting impact in their companies and the world around them. I look forward to serving donors, nonprofit and for-profit clients on critical issues such as capacity building, strategic community impact and leadership development.”

Cameron brings a diverse background of experience to the table, with expertise in philanthropic strategy, corporate community impact, visioning, nonprofit strategy and leadership, board coaching and training, board development and governance, major gift campaign readiness and meeting facilitation.

“I am beyond thrilled to have Melissa bring her experience and warm, wonderful presence to the Sunwest team,” said Crayton Webb, owner and CEO of Sunwest Communications. “I first had the pleasure of working with Melissa over 10 years ago through Dallas Area Habitat for Humanity. Melissa’s expertise in corporate community impact, as well as nonprofit leadership and development, will be incredibly valuable to our team and clients. I cannot think of a better addition to the Sunwest team as we continue to grow our firm’s work in corporate social responsibility, community impact and philanthropic services.”

As of Jan. 1, 2020, Cameron will join nonprofit and corporate citizenship expert Whitney Strauss and managing director Lauren Dugger as leaders in Sunwest’s growing CSR practice.

Sunwest clients vary from international oil and gas corporations to real estate, finance, direct selling, technology, education, family foundations and numerous consumer products companies. The firm’s strategic services include brand and marketing communications, community relations, corporate communications, corporate philanthropy/CSR, creative services, crisis communications, employee communications, financial communications, media relations, public affairs, social media strategy, special event planning and spokesperson training.

About Sunwest Communications: Founded in Dallas in 1982, Sunwest Communications helps companies and brands build trust, increase visibility and reach business goals through strategic marketing and public relations initiatives. One of Texas’ leading public relations and public affairs firms, Sunwest develops tailored, strategic solutions that drive audience behavior for clients spanning industries and geography. For more information, visit