When a global oil and gas company sought to design a leadership program aimed at encouraging diverse, highly capable college students to become employees, they looked to Sunwest to provide strategic counsel and create brand collateral.
Sunwest advised the company on key components that formulate a successful leadership program and strategies for targeting the desired audience. Once the program outline was in place, Sunwest named the initiative, created branding and developed programs, yearbooks and supporting memorabilia. In addition, Sunwest researched, designed and secured well-suited giveaways.
Within the program’s first five years, the services provided by Sunwest have extended from the initial leadership program to include an annual reunion and graduate development program. These initiatives have become the company’s most successful recruiting tools for diverse and STEM-literate employees.