Develop a strategic media and community relations campaign in celebration of Gittings’ 90th anniversary.
To best leverage this milestone, the Sunwest team developed an initiative that highlighted pieces of Gittings’ history while also giving back to the community during Women’s History Month. Selfless Women to Remember: An Exhibition of Portraits by Gittings featured and uplifted women of yesterday, today and tomorrow who have positively impacted North Texas and beyond. Half of the portrait subjects were selected from the Gittings archives through a community-wide vote, and the other half were members of the Junior Leagues of Dallas, Fort Worth and Collin County, each one nominated by her chapter.
The campaign garnered more than 3.5 million impressions through local media coverage, and the kick-off celebration was attended by Fox 4’s Clarice Tinsley, who was recognized as a Selfless Women to Remember honoree. Additionally, Sunwest was able to establish new strategic partnerships for Gittings that have continued to grow beyond the scope of the anniversary campaign.