Account Executive – Social Media

Account Executive – Social Media

April 11, 2022

Email resumes to jobs@sunwestpr.com

Account Executives are an integral player on Sunwest’s account team. Social media is always evolving and encompasses a variety of tasks to ensure client success, which is why the person in this position will perform a wide range of duties including: content creation, publishing and monitoring, report generation, hashtag research, influencer research and outreach, media/influencer monitoring and tracking and other assigned tasks to support the client’s PR/marketing strategy and goals.

 

RESPONSIBILITIES

  • Create and implement social media strategy to align with client goals
  • Draft, edit, review, publish and share engaging content regularly on behalf of clients
  • Respond to queries in a timely manner and monitor in real time for comments and reviews
  • Ensure profile/cover photos, about sections, contact information and other static properties stay updated and recommend refresh as needed
  • Suggest and implement new campaigns to increase followers, engagement and impressions
  • Stay up to date with current social media technologies, trends and best practices
  • Regularly seek opportunities for professional development (webinars, certifications, etc.)
  • Create and/or provide feedback on project recommendations and timelines
  • Pull & analyze social metric reports on a monthly, quarterly and annual basis
  • Prepare account service-related documents such as meeting agendas and meeting reports
  • Liaise with graphic design team to create compelling social assets
  • Participate in and document discussions during client and internal meetings
  • Assist in managing Sunwest’s social media profiles, including drafting and monitoring posts, reporting on post performance and engaging with audience

REQUIRED SKILLS

  • Ability to generate creative but grammatically correct copy
  • Familiarity with in-platform social posting and publishing/reporting through Sprout Social
  • Familiarity with Asana or similar project management tool
  • Solid knowledge of how to effectively utilize Instagram, Facebook, LinkedIn, Twitter and TikTok
  • Familiarity with creating, implementing, optimizing and tracking social media ads
  • Extremely organized and committed to following appropriate approval processes
  • Detail oriented, creative and agile
  • Proficient multitasker
  • Ability to learn quickly, take direction and work well with others
  • Professional demeanor within and outside office while conducting agency business

EXPECTATIONS

  • Know Sunwest’s clients and their industries
  • Develop and maintain a working-level understanding of assigned clients’ industries, company culture, products/services and strategic communications plans
  • Communicate with clients in a professional, efficient manner
  • Continually seek ways to add value to the client-agency relationship
  • Demonstrate problem-solving abilities to address each unique client’s needs

EDUCATION

Sunwest Account Executives will hold a degree in public relations, marketing, communications or journalism and 1+ year of relevant work experience, agency or corporate. Communications expertise, outstanding time management skills and a passion for public relations and social media are essential to succeed in this position.