Account Director

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Account Director

Commercial Real Estate

Sunwest Account Directors are savvy public relations and marketing practitioners with a strong work ethic, a diverse network of media contacts and social influencers, and the ability to craft stellar strategy and content.

The Sunwest commercial real estate team works with clients across the industry – from top developers, investors and brokers to architects, construction firms and engineers – to tell their unique stories. The account director – commercial real estate will have an intimate knowledge of how the CRE industry functions, key media and emerging trends.

Responsibilities include:

  • Lead client teams, serving as the client-facing representative of Sunwest
    • Develop and maintain strong relationships with clients
    • Keep track of impending deadlines and ensure all work is completed in a timely manner
  • Develop strategic, creative, well-organized, well-written PR/marketing/social media campaigns
    • Fulfill tactical plans for clients
  • Effectively execute campaigns through media/influencer outreach, content creation, digital/social media, and event participation to drive measurable results
    • Monitor, report and evaluate campaign success and adjust when necessary
  • Follow key trends by keeping abreast of each client’s industry, competition and coverage
    • Monitor, engage and provide strategic counsel to clients
  • Develop and maintain successful relationships with journalists, bloggers, influencers while also uncovering new outlets and opportunities for clients
    • Consistently conceive of new and interesting opportunities to secure media coverage
    • Proactively identify, pitch story topics to journalists and follow-up with editorial opportunities
    • Handle incoming media inquiries and achieve best possible outcome for clients
  • Lead brainstorming efforts for events, outreach and other ways to add value for clients
  • Collaborate with team members to produce high-quality client deliverables and fulfill all day-to-day client project work
  • Generate clients’ marketing and PR documents including news releases and pitch letters, op-eds, feature articles, blogs, web content, memos and marketing collateral
  • Proofread and edit for style materials written by other team members
  • Attend meetings with clients, as required
  • Offer ideas for Sunwest company initiatives (cultural, operational, etc.)
  • Networking and new business development
    • Assist in acquiring new clients and/or sell additional services to existing ones

 

Required Skills

  • Excellent communication skills, written and verbal
  • Extremely organized
  • Detail oriented
  • Proficient multitasker
  • Strong work ethic
  • High competency level on computer and software skills compatible with job responsibilities
  • Professional demeanor within and outside office while conducting agency business
  • Experience working in commercial real estate marketing and communications

 

Expectations

  • Know Sunwest’s clients and their industries
  • Develop and maintain a working-level understanding of assigned clients’ industries, company culture, products/services and strategic communications plan
  • Communicate with clients in a professional, efficient manner
  • Continually seeking ways to add value to the client-agency relationship
  • Demonstrate problem-solving abilities to address client issues

 

Education

Sunwest Directors will hold a degree in public relations, marketing, communications or journalism and 7+ years of relevant work experience, agency preferred. Communications expertise, outstanding time management skills, and a passion for public relations and social media are essential to succeed in this position.