Three Content Areas to Best Tell Your Brand’s Story

January 1, 2019

Tell the Best Story for Your Brand

Whether a nonprofit or for-profit company, there are plenty of ways for brands to tell their stories. But sometimes, it can be hard to decide what stories to tell and how to tell them. Here are three content areas to best tell your brand’s story:

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a business practice that positively impacts social, environmental and economic factors. Think about how your company gives back and how they help solve some of society’s biggest issues. Employee and stakeholder engagement are important because it shows the audience the company is focused on more than just themselves. These stories can be recorded or told through testimonials.

Research and Development

When working on research and development, the key factor is innovation. If you can do something unique and exciting, your chances of customer engagement increase. For example, Mary Kay created a video showing how lipstick is made. The video was a huge success on YouTube and social media, and it enhanced customer engagement. Think about what you would want to see from or learn about the brand and try to implement those things. You can showcase something ordinary in a unique way, and it completely changes how the message is received.

Real People and Real Stories

Real people and real stories are much more exciting than data and figures, and customers are more likely to relate to real people. Employees and stakeholders alike should be featured when creating stories. Any time you can relate to your customers through personal experience, you create empathy. Focus on the human aspect of those who represent your company to create a meaningful story.