Crayton Webb

Owner and CEO

Crayton Webb is the owner and CEO of Sunwest Communications, a Dallas, Texas-based public relations and public affairs firm.

Previously, Webb was the vice president of corporate communications and corporate social responsibility for Mary Kay Inc. In his 12 years with Mary Kay, Webb launched the company’s CSR strategy, Pink Changing Lives, evolving its philanthropic efforts into a strategic, multi-platform program with a global reach. In addition to his CSR and sustainability work, Webb also led the company’s global media relations, reputation management, public relations, and crisis communications efforts across nearly 40 markets around the world. Before joining Mary Kay, Webb served as chief of staff for Dallas Mayor Laura Miller and, prior to that, he was a broadcast journalist for nearly ten years.

Webb is active in his community, serving as president of the Dallas Assembly and on the boards of the Episcopal Foundation of Dallas, the National Domestic Violence Hotline and the Arbor Day Foundation. He is a past board chairman of the YMCA of Metropolitan Dallas, Dallas Area Habitat for Humanity and the men’s auxiliary for Genesis Women’s Shelter. Most recently, Webb was selected by D CEO magazine to be included in its 2020 and 2019 editions of The Dallas 500: The Most Powerful Business Leaders in Dallas. Webb received the Theodore Beasley Distinguished Leadership Award from the YMCA in 2022 and the 2021 Dallas Business Journal “Most Inspiring Leaders” Award.