Alicia is an account executive specializing in writing, media relations, crisis communications and reputation management. She provides direct support to clients in areas such as financial services, renewable energy, real estate, nonprofit, direct selling, beauty and fashion, healthcare technology and more. Her keen editor’s eye, attention to detail and media relations experience across various industries make her an invaluable asset to the Sunwest team. Her primary strategic public relations activities include facilitating media relations, managing project timelines, copy editing, creating engaging content, positioning brands, managing social media accounts, planning and executing events, monitoring media and conducting research.
Alicia graduated from Texas Tech University in May of 2019 with a Master of Arts in mass communication and a certificate in advanced digital & social media. She also received a Bachelor of Arts in public relations and a Bachelor of Arts in dance from Texas Tech University. She is a provisional member of the Junior League of Dallas.
Alicia is an account executive providing direct support to clients in areas such as beauty and fashion, real estate, nonprofit, education and public affairs.